Create-A-Space is a co-work and social space offering both in-person and virtual amenities to support small- and medium-sized companies. Their amenities include private offices, podcast studios, a virtual kitchen/on-site restaurant, a photography studio, a music studio, and an event space. Their goal is to create a great place to create, expand, and learn. They want to "Inspire Creation & Growth".
Small to medium-size businesses Entrepreneurs, Contract Workers, Corporate Professionals, Creatives (TV, Film, Podcast, Musicians, Etc.)
Cleveland, Ohio - Signage, Billboard, Social Media (Future expanding throughout Ohio)
Modern, Corporate, Feminine, Sharp, Multi-Colored, Abstract, Luxurious
Creators are not their only target audience. Create-A-Space would also like to cater to business owners, human resource directors, program managers, presidents, or CEOs with 1 to 250 employees who want to increase productivity and reduce overhead costs. They want to set themselves apart by providing a one-stop-shop to support the needs of their clients.
The logo represents the variety of clientele that will participate in this all-in-one social co-working space. The capital "A" represents the corners of offices and spaces and their interconnectedness. It also represents that their business or creation is on its way up. In order to expand the usability of the logo, I created a symbol that was a little cleaner and more versatile when scaling the logo to smaller sizes.
In order to convey the variety of creator or business they wanted to attract, the social media pages and website needed to have a lot of images that express all of the services they offered to their clientele. On the website, there is an image to display every kind of client they cater to. The colors of the brand is repeated throughout the website and social media content. The continued use of these colors should create visual harmony as well as help build brand recognition to their audience.
