On-Demand Beauty Products
Play Beauty Supply is a beauty supply store in Northeast Ohio. This brand is a black-owned business and aims to separate itself from its competitors by focusing on the African American beauty community and building a mobile application. This app allows professionals and customers to have beauty products delivered to their location before a customer appointment. In addition to an application, they also provided in-store beauty and hair services. Marketing material was required to promote the application and push customers to book services on the website.