The CAP Projects is committed to working with innovative and creative partners to bring communities, school systems, and parents together to work as a team to build stronger relationships between schools and community partners. The CAP Projects provides educational and consulting services. The primary objective of their organization is to educate not only youth, but their parents as well.
Parents and children of underprivileged neighborhoods who suffers from education inequality
Local School Meetings, Educational Meetings, Signage, Social Media, Educational Marketing Material
Fun, Exciting, Professional, Childlike, Abstract, Modern, Colorful
The CAP Projects wants to close the education gap through education and consulting. To accomplish this, they require a brand that would be professional for adults but also fun for children. Other brand requirements were that they needed a website that would be easy for them to maintain and make changes, as well as needing updated graphics for educational materials. The organization were using Word documents for their educational material and was not consistent with the brand.
For the logo, a modern and childlike quality would need to be conveyed. For this, a simple font was used to create the "CAP" type. It represents the building blocks of learning, community, and education. The "CAP" type would also be used a as symbol for brand recognition. The colors are bright but dulled enough that it would seem professional. For "the" and "projects" type, a typewriter font was used to represent the blueprints needed to close the education gap for underprivileged communities.
In order for the organization to have the ability to maintain the website, it was created on Wix.com. This allowed for easy changes, organization useability, and a simple way to provide an eCommerce solutions for the educational material.
The CAP Projects provides educational material to parents and children. They needed to update their material to convey professionalism, and make is easy for customers to receive that message in an inviting way. Educational/Marketing materials were created in PDF and eBook form. The materials contained beautiful graphics, useful typography, and branded design layouts.
