The Informational Website
In order to continue to help families, their website needed a way to acquire additional funds. To solve this issue, we wanted the website to show Willie's dedication to helping children. The website possess a gallery of images that conveys the help that Willie is providing to the community. There was also a video added to the home page with testimony to Willie Jackson's character and dedication. Additionally, we provided many ways for visitors to donate. This includes assets like call-to-action sections, a dedication donation page that offered various ways to donate, QR-Code on the business card design, and "donate" links throughout the webpages of the site.
The Brand Logo
According to the brief, the client requested the logo to be colorful and meaningful. The chosen colors represents Willie Jackson on a personal level. They are the colors of Willie Jackson's high-school team. As well as using his high-school colors, the client requested a representation of basketball in the logo. The solution to this problem was to convert the "o" in Jackson to a basketball. While that was okay, it lacked originality. To solve this problem, the basketball was replaced with a combination of a heart and a basketball. This helped answer the client's request as well as conveying the love that the organization intends to spread throughout the community.
